Monday, 28 September 2015

Decorex: Abraham Moon & Sons, Phillip Jefferies, & Bethan Gray, London 2015

Decorex being one of the best inspirational interior shows in London this autumn; flaunts interiors experts such as Abraham Moon & Sons, Bethan Gray, Materials Lab and Phillip Jefferies. What a fabulous show! Interior design trends in wallpaper prints, surfaces and materials all cross over into the world of visual merchandising and retail design…and here are some of my favorites to share with you.

Sunday, 27 September 2015

Framed: Z Zegna, Mulberry, Jaeger & Armani, London

The use of 'framing' in visual merchandising can be seen prominently this Autumn throughout our London high streets. Some creative interpretations include Z Zegna with hexagon illuminated shapes, Mulberry's use of frame scaffolding for Georgia May Jagger Collection launch windows, Jaeger's tilted wardrobe frames and Armani's squared illuminated frames.

Z Zegna, Bond Street, London; Illuminated Hexagon Frames
Mulberry, Bond Street, London; Georgia May Jagger Collection Windows
Armani, Bond Street, London: Illuminated Square, Frames
Jaeger, Regent Street, London: Tilted Wardrobed Frames

Tuesday, 22 September 2015

RIBA Regent Street Windows 2015: L'Occitane, Levis & Penhaligon's, London

RIBA once again has creatively taken over Regent Street, London Flagship stores. Penhaligon's collaboration with Space Group Architects has created 'Blasted A Delusional Illusion'. Inspired by the aromas of a Turkish baths, in 1870 William Penhaligon ‘bottled’ his first scent. Space Group Architects has reversed this process to interpret two new fragrances to create immersive, multi-sensory spaces. The installation is an abstracted illusion of the aromas, and the environments that inspired their invention. Over the road at Levis; AMD has created an immersive environment for the flagship London Levis store by extending the window display deep into the shop. This installation is inspired by a flock of birds in flight and takes visitors on a journey through the store using interpretations of jeans, sculpted and suspended from above. My personal favourite windows collaboration has to be between Coppin Docray Architects and L'Occitane En Provence. Framing the new skincare product from the Immortelle collection, the installation abstracts this unique environment, using the kaleidoscope as a metaphor.
L'Occitane De Provence & Coppin Docray Architects, Regent Street, London 
L'Occitane De Provence & Coppin Docray Architects, Regent Street, London 
Penhaligon's & Space Group Architects, Regent Street, London 
Penhaligon's & Space Group Architects, Regent Street, London 
Levis & AMD Interior Architecture, Regent Street, London 

Tuesday, 15 September 2015

London College of Fashion X Warehouse: London Fashion Week Windows AW/15

This window was inspired by Giant’s Causeway, Ireland’s natural wonder, and features a mixture of materials including copper, plywood and insulating felts. The conceptual design was chosen as the winner by the Visual Merchandising team who felt the window perfectly encapsulated the trends of the brand’s AW15 collection. LCF BA Visual Merchandising & Branding degree student Emma Fearn joined Warehouse’s Visual Merchandising team in head office to bring her winning entry to life. Emma also received mentoring from the team throughout her final year and had the opportunity to work across a range of Warehouse projects during her time here. The winning design features in Warehouse’s Argyll Street window throughout London Fashion Week, 14th September – 25th September and will be documented as part of the BBC’s Oxford Street Revealed program. Well done Emma!